Love is in the Air is a celebration of love and friendship during which players share gifts and candy, and the air is filled with perfume and cologne. This holiday is based on the real-world customs of Valentine’s Day.
Players can show their appreciation for their friends and faction leaders by collecting Lovely Charm to create Lovely Charm Bracelet, which can be turned in daily for rewards. The Crown Chemical Company has set up throughout the major cities of Azeroth, peddling perfumes, colognes, candy, and other seasonal goodies which can be purchased with Love Token earned through completion of daily quests. But everything isn’t exactly as it seems, and it’s up to players to investigate these suspicious new goblins and their perfumed plague!
More information on Wowhead.